When it comes to making an online income, E-commerce will always be a big part of the equation for people looking to get their foot in the door. Entrepreneurs can easily develop their own websites to start generating money off their ideas. WordPress plugins are usual extensions of software that can help make running your site more functional and help you make more sales and more money. Are you thinking of trying to earn some cash off your idea? Then you should consider incorporating these 5 WordPress Plugins on your site to increase your chance of success!

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1. WooCommerce

WooCommerce is a free plugin for WordPress and it’s one of the most popular too. It’s loaded with features to help turn your site into a money-making machine. One of the best things about WooCommerce is that they offer a ton of cool features. They allow PayPal Standard integration, sales and reviews reports, many different shipping options, a couponing system, and inventory management that is made easy. It’s always nice to have a plugin that other companies have verified is good, and that’s exactly what WooCommerce is – solopreneurs as well as the big brands like Harley-Davidson, Entrepreneur Magazine and Cosmopolitan all use WooCommerce. It’s a very simple plugin to use and it’s easy to customize everything to make it look exactly like you want it.

2. Easy Digital Downloads

Easy Digital Downloads is another free plugin on WordPress that is easy to setup and provides a lot of features. It’s useful for selling digital downloads, and keeps everything simple. EDD also allows you to access a reporting system that shows you all of your earnings and sales. Their reporting system even goes more in depth by providing you with interactive graphs and data tables which can help you understand which products are selling better than others and trends within your store. It’s very developer friendly, so if you have knowledge of coding it is very simple to make changes to the codebase. With many different themes and extensions, you can find the best layout for your site easily.

3. iThemes Exchange

iThemes exchange is a plugin that helps make the product creation process easier. It takes advantage of user systems that are built in to WordPress to create database tables for customers and in general makes it easier to manage customers by viewing what they’ve purchased or downloaded. It’s very easy to get started with this plugin, you just need to install it, activate it, and then select your payment process. After this you will add your products and begin selling. The fact that Exchange supports PayPal as an add on and there is even a pro pack you can purchase that provides even more features might as well be one of its greatest selling points.

4. Zopim Chat

Handling your customer’s objections is essential when it comes to online sales. Ideally, you should be writing copy that addresses any objections or concerns your customer might have before they even have a chance to think them up – this is how great copy is written – but another easy way to ensure you’re not losing questions due to unanswered questions or concerns is to have chat functionality on your site. There are a host of plugins you can use, but Zopim chat is one of our favorites. You can see this plugin implemented really well on Statement-Matching.com, a software service for automatically reconciling vendor statements. With a complicated software product like that, potential customers are undoubtedly going to have questions. Questions and objections create friction in the sales process, and having a button on the home page where to prospect can get those questions answered is the easiest way to reduce those frictions and ensure those customers aren’t lost.

5. WP eCommerce

WP eCommerce is another awesome plugin that can help boost your sales. It allows you to customize the HTML and CSS on your site, which allows you to change the design of your store. Some knowledge of coding is recommended for this plugin, but it is more than useful for ensuring your store is exactly how you want it. WP eCommerce has been downloaded over 2.9 million times, so it’s definitely a pretty popular plugin that many other sites are taking advantage of.

Have you ever watched, “Mad Men,” if you did then you’d understand that copywriting is a huge part of the marketing world. At that time the show told a story that the only way one can learn copywriting was to get a job in marketing or Ad Company, generally, you’d start in the mailroom, and from there you climb the organizational ladder. In that show no one has a formal marketing education – they just worked hard and try their best to be innovative with the goal of delivering better service or product.
If you choose to start a business online and you commit to bring your product or service to your target market, you will have to learn how copywriting is done. Time is of the essence and you want results, you want to learn then implement. Copywriting, AKA persuasion via the medium of words (and sometimes pictures and video) is a huge part of online sales – when it comes to getting people to buy from you, the layout and words on the page are your biggest asset. It’s not good enough to throw a WordPress template together and hope for the best, you need good copy in order to sell. Here are some options you may consider when it comes to copywriting.

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1. If you have the time to spare and a budget, then you could consider  a degree in marketing, advertising, creative writing, or a degree in English. With any of these degrees, you will have the ability to improve your earning capability as well as have the ability to come up with more efficient copy. With that stated, you need to understand that it is not about writing a good structured piece, it is more than that. Having said that, I never studied copywriting or the English language formally and I was absolutely fine, so this isn’t necessary at all.

2. You can learn copywriting by attending copywriting workshops. These are commonly offered by local colleges (there should be one in your area), and they will enable you to come up with a copy, present it, and be evaluated. Typically, these workshops are more targeted at fiction authors, however, you definitely will learn a lot with the exercises and critiques you will have from your peers.
3. You will not discover a lot of copywriting books in book shops or libraries, but you can find a vast resource online usually by those who have been successful in the field of digital marketing, or even old school direct marketing copywriters like Eugene Schwartz, Gary Halbert and Chet Holmes. These guys have all written material that has been tried and tested for years and years, has truly stood the test of time and sold hundreds of millions of dollars worth of product. Studying any book by one of the aforementioned authors should be required reading for anyone starting to learn copywriting.

Outsourcing your copywriting is an option, although the quality of copywriter you will find online will vary considerably, and you may not have the budget initially. My suggestion is to invest time into learning how to become a top-notch copywriter instead, as it’s a skill that will serve you for years to come.

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