Have you ever watched, “Mad Men,” if you did then you’d understand that copywriting is a huge part of the marketing world. At that time the show told a story that the only way one can learn copywriting was to get a job in marketing or Ad Company, generally, you’d start in the mailroom, and from there you climb the organizational ladder. In that show no one has a formal marketing education – they just worked hard and try their best to be innovative with the goal of delivering better service or product.
If you choose to start a business online and you commit to bring your product or service to your target market, you will have to learn how copywriting is done. Time is of the essence and you want results, you want to learn then implement. Copywriting, AKA persuasion via the medium of words (and sometimes pictures and video) is a huge part of online sales – when it comes to getting people to buy from you, the layout and words on the page are your biggest asset. It’s not good enough to throw a WordPress template together and hope for the best, you need good copy in order to sell. Here are some options you may consider when it comes to copywriting.
1. If you have the time to spare and a budget, then you could consider a degree in marketing, advertising, creative writing, or a degree in English. With any of these degrees, you will have the ability to improve your earning capability as well as have the ability to come up with more efficient copy. With that stated, you need to understand that it is not about writing a good structured piece, it is more than that. Having said that, I never studied copywriting or the English language formally and I was absolutely fine, so this isn’t necessary at all.
2. You can learn copywriting by attending copywriting workshops. These are commonly offered by local colleges (there should be one in your area), and they will enable you to come up with a copy, present it, and be evaluated. Typically, these workshops are more targeted at fiction authors, however, you definitely will learn a lot with the exercises and critiques you will have from your peers.
3. You will not discover a lot of copywriting books in book shops or libraries, but you can find a vast resource online usually by those who have been successful in the field of digital marketing, or even old school direct marketing copywriters like Eugene Schwartz, Gary Halbert and Chet Holmes. These guys have all written material that has been tried and tested for years and years, has truly stood the test of time and sold hundreds of millions of dollars worth of product. Studying any book by one of the aforementioned authors should be required reading for anyone starting to learn copywriting.
Outsourcing your copywriting is an option, although the quality of copywriter you will find online will vary considerably, and you may not have the budget initially. My suggestion is to invest time into learning how to become a top-notch copywriter instead, as it’s a skill that will serve you for years to come.