Sep 19

8 Benefits of SEO Your Business Should be Taking Advantage of

If you want to get your business name out there then it is best you give SEO a go.  SEO is the only method by which you can make your site noticeable and friendly to different online search engine. This effectively cannot be done without a well  developed and enhanced website. This is the primary reason that business choose to do SEO for their website to take advantage of its various benefits.

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If you are interested, before anything else, you need to understand what SEO can do for your business and most of all be updated with what is new with SEO.

  • The first and foremost advantage is you will get the targeted traffic by choosing appropriate keywords. Choosing keywords will give you the ability to increase the number of visitors to your site. Transforming these visitors into actual sales is the art of SEO. In other words, when you have more traffic coming in, the greater the possibility of sales conversion.
  • It assists in enhancing exposure of a website to the internet search engine. When a website is correctly designed/developed with numerous SEO ideas, it gets noticeable and will get your rankings to the top. Usually searchers would click on what comes first in the searches.  Every business wanting to get more online presence wants to be at least on the 10th spot or even higher.
  • The targeted traffic and presence in internet search engine will make your service or products recognizable by bog time companies worldwide. For that reason, you have to be able to incorporate various SEO techniques and implement them as much as possible.
  • An effective SEO campaign should have the ability to bring a significant return on investment compared to other marketing strategies you are using. This will enhance sales and total revenue.
  • Unlike Pay Per Click, a site will get the top rank on online search engine if and when the SEO is effective. It’s the very best marketing technique since SEO is not costly and offers a long term solution.
  • Among other fantastic advantages of SEO is it’s efficient cost-wise. Capital requirement is minimal which generates more rewarding outcomes for the business.
  • A well planned and well executed SEO will get your targeted audience in no time.
  • SEO allows real time monitoring of your traffic. This enables you to decide well on moves you have to take for your business.

Nov 19

How to Learn Copywriting: My favorite Resources

Have you ever watched, “Mad Men,” if you did then you’d understand that copywriting is a huge part of the marketing world. At that time the show told a story that the only way one can learn copywriting was to get a job in marketing or Ad Company, generally you’d start in the mailroom, and from there you climb the organizational ladder. In that show no one has a formal marketing education – they just worked hard and try their best to be innovative with the goal of delivering better service or product.
If you choose to start a business online and you commit to bring your product or service to your target market, you will have to learn how copywriting is done. Time is of essence and you want result, you want to learn then implement. Your opportunity for income is not always there. You can direct the course of your business in your hands without having to employ someone to do that for you. Here are some options you may consider when it comes to copywriting.

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1. If you have the time to spare and a budget, then you should definitely pursue a degree in marketing, advertising, creative writing, or a degree in English. With any of these degrees, you will have the ability to improve your earning capability as well as have the ability to come up with more efficient copy. With that stated, you need to understand that it is not about writing a good structured piece, it is more than that.

2. You can learn copywriting by attending copywriting workshops. These are commonly offered by local colleges (there should be one in your area), and they will enable you to come up with a copy, present it, and be evaluated. Typically, these workshops are more targeted at fiction authors, however you definitely will learn a lot with the exercises and critiques you will have from your peers.
3. You will not discover a lot of copywriting books in book shops or libraries, but you can find a vast resource online usually by those who have been successful in the field of digital marketing. The main benefit of utilizing an online resource is that you are sure that what you’re reading is updated. Since the method which the online search engine classify your copy changes constantly, it is essential that the copywriting book you make use of is providing you details that will assist and not impede you.
There are suggestions that you can gather in online forums or from e-Books, and these resources are jam-packed with ideas on how to make an exceptional copy.
Outsourcing your copywriting responsibilities should conserve you some time (though not constantly!), you will discover that it takes a big piece of the earnings from each deal that you make. Hence, it is still best that you learn the copywriting and be good at it.

Nov 19

Product review: Mailchimp vs Infusionsoft

I’m always asked by individuals that are not familiar with Infusionsoft if they should choose it over a much simpler software application like MailChimp for e-mail marketing use. But they do not really understand that these two applications are hard to compare because they are very much different.

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When you try to compare the two, you are like comparing a bicycle and a car, the bike as MailChimp and the car as Infusionsoft. MailChimp offers features that are basic like e-mail auto-responders, ability to track some click throughs, identify exactly what is working and not working. You can run MailChimp in your mobile phone too. It is pretty simple, it looks clean, and yes, you can rely on it up to some point. The concern here is when should you migrate to Infusionsoft. It is when you wish to move far from the fundamentals and begin discovering the best ways to manage all your campaigns, you may then think about changing. With Infusionsoft, it is possible to run your whole company from your marketing, e-mail, affiliate protocol, online buying cart to CRM and many others.

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With all that clearly laid out, let me start by presenting to you what I think: Infusionsoft offers you a game changing opportunity to managing your company. The capability of MailChimp is simply one piece of what Infusionsoft can do.
When you are new in e-mail marketing, MailChimp can be a decent choice. This service is great when you have fewer than 2000 customers and 12,000 e-mails to manage. For a new business, MailChimp is enough but as your business grows, it wouldn’t be able to cope with your needs. If you have a vision of your company getting bigger, go for Infusionsoft right away rather than deal with the pains of migration later on when you choose to start with MailChimp.
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MailChimp was developed with the developer’s purpose in mind which are:
1. broadcasting
2. automated e-mail follow-up.
MailChimp is not a fantastic CRM tool. It doesn’t give you the option for a shopping cart or the comprehensive monitoring systems that Infusionsoft can offer. What MailChimp can give you is a method to do automatic e-mail follow-up and easy analysis.
Furthermore, MailChimp provides reports on your traffic which should be synced with Google Analytics, enabling you to do so basic tracking of your customers’ internet activities but this feature is also present in Infusionsoft.

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I am a skilled online marketer, but I do not know anything about coding and the likes For individuals like me, this suggests that making use of numerous systems will either lead me to do lots of things or I’d hire designers to do the coding which could be difficult as it needs a gifted designer not to mention the fee.
Infusionsoft takes away the need for several systems because Infusionsoft does all the things I need: email marketing, CRM system, online shopping cart, and affiliate protocol– all in one.